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  • BIODIVERSITE, SANTE - SECURITEEditerSupprimer

    Willingness to Pay for Sustainable Agriculture Products 2000

    LOUREIRO M.L., MC CLUSKEY J.J., MITTELHAMMER R.C., SCHOTZKO R.T.Rapports

    agriculture / aquaculture, préférences déclarées

    In this study, we assessed consumer preferences for sustainable agricultural, organic, and
    conventional apples. We identify socio-demographic characteristics that affect the choice
    of the three alternatives. When consumers choose from among organic, sustainable
    agriculture, and conventional apples, we find that the sustainable agriculture choice is an
    intermediate choice when food safety, the environment, and children’s needs are
    considered. Moreover, factors that one would expect to positively affect the decision to
    buy sustainable agriculture apples in the context of a dichotomous choice relative to
    conventional apples actually have the opposite effect in the presence of the organic
    alternative. However, due to high quality perceptions, in the context of this trichotomous
    choice, we also find that consumers will pay a premium for sustainable agriculture
    apples.
    Estimates based on stated preferences are compared with actual purchase behavior
    obtained from a market experiment. We conclude that in spite of differences in
    hypothetical and actual behavior, consumers acted consistently in the market experiment
    with the stated preferences obtained from our survey.
    Finally, we evaluated scanned data from Thirftway Stores in Portland, where The Food
    Alliance (TFA) products and other generic products without labels are regularly sold.
    However, since all the large apples sold at Thirftway are labeled with the TFA Seal of
    Approval, it was not possible to identify the effects of the TFA Seal of Approval
    separately from the large size effects on price. 

    http://www.ams.usda.gov/AMSv1.0/getfile?dDocName=STELPRD3247580

     

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